Overview
Client: Clover Hill Foundation
Industry: Nonprofit / Veterans Support through Golf
Services Provided: Custom Funnel Development for Golf Tournament (Donations, Volunteers, Sponsors, Player Registration), CRM and Data Management via manicsocial.io, Payment Integration
Website: CloverHillFoundation.org
Introduction
Clover Hill Foundation, with a mission to support veterans through therapeutic golf experiences, aimed to broaden its impact by hosting a golf tournament. To facilitate this event, they collaborated with Manic Social in 2024 to create a seamless digital infrastructure. This collaboration focused on developing specialized digital funnels for donations, volunteer sign-ups, sponsorships, and player registrations, integrating these components with a sophisticated CRM and data management platform (manicsocial.io), and incorporating a streamlined payment processing system.
Challenges
The foundation needed to navigate several challenges to ensure the tournament’s success:
- Integrating diverse event activities within a unified digital framework to ensure efficiency and ease of access.
- Developing an engaging, user-friendly online experience that aligns with the foundation’s mission and encourages participation.
- Seamlessly incorporating a payment system that could handle transactions securely and update the CRM in real time.
- Leveraging CRM capabilities for effective data management and participant engagement before, during, and after the event.
Objectives
The project was guided by clear objectives:
- To build a comprehensive digital funnel system that simplifies participation in various aspects of the golf tournament while ensuring data is captured accurately in the CRM.
- To create an online platform that reflects the foundation’s values, promoting a sense of community and purpose.
- To integrate a secure and efficient payment system for donations and registrations, directly linked with the CRM for immediate data synchronization.
- To utilize the capabilities of manicsocial.io for advanced CRM and data management, enhancing communication and engagement strategies with participants and supporters.
Strategies and Implementation
- Tailored Digital Funnels: Developed customized digital funnels for donations, volunteers, sponsors, and player registrations, each designed to provide a straightforward and engaging user journey.
- Mission-Centric Design and Messaging: Ensured that the design and content of the funnel pages deeply resonated with the foundation’s mission, enhancing the sense of community and engagement among participants.
- Secure Payment Integration: Incorporated a secure payment gateway within the funnels, facilitating easy transactions for donations and event registrations, with all financial data instantly captured and managed within the CRM.
- CRM and Data Management via manicsocial.io: Leveraged the full capabilities of manicsocial.io for CRM and data management, enabling the foundation to maintain a comprehensive database of participant information, preferences, and interactions, thus facilitating targeted and effective communication.
Results
- The digital funnels, combined with the manicsocial.io CRM and secure payment integration, provided a highly efficient platform for managing the golf tournament, resulting in increased participation across all categories.
- The cohesive online experience, aligned with the foundation’s mission, significantly fostered community engagement and support.
- The event witnessed a substantial increase in donations and registrations, attributed to the effective use of digital strategies and the seamless payment process.
- The advanced data management capabilities of manicsocial.io enabled the foundation to gain insights into participant behavior and preferences, enhancing future planning and engagement efforts.
Conclusion
The successful implementation of custom digital funnels, integrated with the manicsocial.io CRM and data management platform and secure payment systems, for the Clover Hill Foundation’s golf tournament showcases the powerful impact of digital innovation in supporting nonprofit initiatives. This approach not only streamlined event participation processes but also reinforced the foundation’s mission, ultimately contributing to a greater support system for veterans. The project highlights the effectiveness of combining mission-driven digital experiences with sophisticated backend management and payment solutions to drive engagement and achieve significant organizational objectives.
