Jennifer Shatzer

The explosion of smartphone usage and the expansion of mobile networks have changed the way consumers connect to and engage with the world around them. With an estimated 3.8 billion smartphone users worldwide in 2021, mobile marketing has become more important than ever for businesses looking to thrive in a mobile-first, always-connected landscape. As we

Content marketing has long been a cornerstone of digital marketing as it fosters deep connections with target audiences, establishes brand authority, and drives long-term growth. However, as we navigate the increasingly competitive digital landscape in 2024, businesses must continually adapt and innovate to maintain relevance, captivate audiences, and stay ahead of the curve. Enter the

In the rapidly evolving world of digital marketing, businesses must continuously adapt and innovate to achieve lasting success. As technology advances, new tools and techniques become increasingly vital in maintaining a competitive edge, and among the most transformative and game-changing innovations are artificial intelligence (AI) and machine learning.  These cutting-edge technologies have the potential to

Mobile devices have become an integral part of our daily lives, changing the way we communicate, browse, shop, and interact with brands. As mobile use continues to surge, businesses must adapt and keep pace with the ever-shifting mobile landscape to maintain relevance, drive engagement, and stay competitive. With the current year being 2024, mobile marketing